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5 real and honest lessons we have learned on social media!

After working with businesses in multiple industries and years of trial and error, this is what we have learned about social media!

It is so easy to get into “social media ruts” or “creative slumps” but these 5 things really helped push our clients accounts to success!

Disclaimer: This is just our opinion and is solely based on our experiences in the space!

 

#1 Your content is not about you – Your content should be for your audience. Remember  that majority of average users scrolling don’t care about you yet… You need to create content strategy based on what your audience wants to see.

#2 You don’t need to be on every platform – Find out where your target audience is spending most of their time and then focus on those platforms… it is better to put your energy into fewer platforms and really succeed, rather than spread your social media efforts too thin amongst them all.

#3 Use buzz words to get users to stop scrolling – Using Trends and Buzz Words may seem “cringy” or “salesy”, you really need to test our what hooks and words resonate with your audience and use them… Use these to help identify the major pain points your consumer is having to create more content your audience really values.

#4 Organic growth takes work – In order to grow your account, you need to put in at least 30 to 60 minutes a day interacting with accounts in your niche and your current followers… It seems simple, but don’t forget to reply to stores, DM accounts you love, follow new users in your target audience and connect with others in your industry!

#5 Don’t post just to post – Yes, posting consistently is the key but don’t let it ruin the quality of your content. It is better to skip a day of posting if you have nothing valuable to share.

 

Want to learn more? Contact us today for a FREE discovery call.

You’re just a Hopp, Skipp & a Jumpp away from making your business thrive 🦘

When is it time to consider Google Ads?

When is it time to consider Google Ads?

Here are some of the benefits of using Google Ads in your digital marketing strategy.

1. It increases leads and customers.
Google Ads is one of the best tools for lead generation.
Google Ads allows you to focus on the people who are searching for what your business offers. This means you can continually refine your searches so that only people who want to buy your products or services are sent to your websites through this platform.

2. It’s a flexible marketing platform.
Anyone who uses Google Ads regularly will tell you that it’s an extremely flexible marketing platform. It’s suitable for all kinds and sizes of organisations. You can literally turn internet traffic on and off using this system. It is also compatible with a wide range of other marketing platforms and software systems.

3. You get a high return on investment.
Unlike other marketing strategies, Google Ads makes you pay only for ads people click on. Once you optimise Google Ads campaigns, you can get a high return on investment, which may not be possible with other marketing strategies.

4. You see fast, transparent results.
Google Ads is known for delivering quick, straightforward results and reports of your campaigns through your Digital Marketing Company.

5. It taps into huge, high-quality traffic sources.
Google prides itself on displaying relevant content and ads, and the company continues to evolve and improve its search engine algorithms to produce the most relevant search results and ads.

6. You find out more about your market.
It’s important to get into the minds of your ideal customers.

Google Ads, yields information about customer habits and requirements that business owners of previous generations could have only dreamed about.

Want to learn more? Contact us TODAY!

How to get over 10k views with less than 5k followers.

How to get over 10k views with less than 5k followers.

The truth is every account has to start somewhere!

One of the main secrets to growing smaller accounts is YOUR CONTENT! Creating “VIRAL” content helps get more brand exposure for smaller accounts and can help convert those views into followers!

➡️ Keep it vague: Viral content is content that a WIDE group of people can relate to. Most viral content is vague enough that it can resonate with users beyond your target audience.

➡️ Scroll stopping hooks: Use trending keywords, pain points and popular topics. Grab the users attention in the first 3 seconds of your video.

➡️ High video quality: Low quality videos are actually de prioritised on the algorithm. Avoid posting reels that are low resolution, blurry or are visibly recycled from another app.

➡️ High engagement level: Yes, this may seem basic, but the most viral content has something different on the screen at least every 3 seconds. All yourself as a user, how long would you even watch it if I was scrolling?

➡️ Consistency/Spending time in the app: Instagram rewards users for spending time using the app. The main goal is to keep users on the app longer. Stick to a consistent posting schedule of about 3 to 4 times per week minimum to get the algorithm on your side.

HOW TO FIND YOUR PEOPLE ON SOCIAL MEDIA?

How to find your people on Social Media and grow your online community.

We can talk about this all day. Half the battle on social media is BUILDING AN ENGAGED COMMUNITY. No one wants to be sold to 100% of the time and on social media the key to success is building a loyal following.

KNOW YOUR AUDIENCE

  • Identify WHO you think would be a great fit in your community. What kind of users are you wanting/trying to attract?
  • Once you know who your target is, you can create content that attracts those users and builds a community of like-minded individuals.
  • Learn what your audience likes and cater to what they see as valuable content to build an engaged community.

ENCOURAGE CONVERSATIONS

  • Be active on your stories. Use interactive tools to provoke conversations.
  • Always respond to DMs and comments in a timely genuine fashion so your followers know its welcomed and encouraged.
  • Create strategies to prompt followers to engage. Eg. Ask a question in your captions.
  • Position yourself as being approachable to your followers.

BE AUTHENTIC & SHOW WHO YOUR BRAND IS

  • People want to connect with you. To build a community it’s important to be open and authentic.
  • Show behind the scenes content that shows your brands personality.

OUTBOUND/INBOUND INTERACTIONS

  • Growing your platform to build a community is half the battle. You need to be actively liking, commenting and following new users to grow your page.
  • You need to spend time using the app and scrolling your home feed to support others in your community in order to expect that in return.
How to grow on Instragram

Trying to grow on Instagram? Try these tips!

If you are trying to GROW ON INSTAGRAM, try this! 👇🏼👇🏼

CONSISTENT POSTING SCHEDULE! The goal of Instagram is to keep you using the app! Post 4-5 times a week minimum to keep the algorithm on your side!

PROVIDE VALUABLE CONTENT! Your content needs to make a user stop scrolling. Remember people are selfish. They won’t care about your post unless they have something to gain from it. Either educate, inspire, or entertain them!

DAILY ENGAGEMENT! Grown your community and interact/ connect with new users every single day! You can do this by liking, commenting, and following other creators in your niche!

VIDEO CONTENT IS KEY! Get on top of the trends and use videos to reach more people! It’s the ONLY way to grow right now!

STORIES! Stories are a great tool to start conversations and boost your account engagement to create real relationships online!

Follow us for more social media tips and tricks! 📈

You’re just a Hopp, Skipp & a Jumpp away from making your business thrive 🦘

Contact us for your FREE AUDIT TODAY!

5

Viral Reel Tips: Here are some easy & simple hacks that can make a HUGE difference when sharing video content

VIRAL REEL TIPS ✨

#1 Use trending audios!

This one may seem simple, but there is a reason people say to get on trends early. You want to use trending audios ideally when they have 15k uses or less!

#2 A strong hook!

What would make a user stop scrolling?! You want to use “YOU” statements or say something that breaks up the saturation of your audience’s feed. You have to put yourself in your target audience’s shoes and ask yourself what would make me stop and watch this video?? 🤔

#3 Add text on the screen!

60% of users scroll with no sound! If you can always add some kind of titles or text to your reels to increase engagement!

#4 Warm up your account!

Instagram’s main goal is to keep users on the app longer. If you interact and engage with your followers before posting it helps boost your post. You can’t just post and ghost. It is best to always spend time on the app before and after posting.

9

Unveiling the Powerhouse: Jumpp Media’s Best Content Marketing Services in Sydney

In an age where information overload reigns supreme, content marketing has emerged as the cornerstone of successful digital strategies. From Sydney’s bustling urban landscape to its picturesque coastal beauty, businesses are clamoring for attention in this thriving Australian metropolis. Amidst this digital frenzy, one name stands out as a beacon of excellence – Jumpp Media. Join us on a journey as we explore why Jumpp Media is the undisputed king of Best Content Marketing Services in Sydney.

The Art of Content Marketing

Content marketing isn’t just about churning out articles or creating catchy graphics. It’s about telling a compelling story, building trust, and nurturing relationships with your target audience. It’s about understanding your audience’s pain points, needs, and aspirations, and delivering valuable content that addresses these concerns. And this is precisely where Jumpp Media excels.

Tailored Strategies for Diverse Needs

One size doesn’t fit all in the world of content marketing, and Jumpp Media understands this implicitly. Their team of seasoned experts meticulously tailors content strategies to meet the unique needs of each client. Whether you’re a tech startup looking to establish your online presence or an established enterprise seeking to revamp your content marketing game, Jumpp Media has a solution for you.

Content that Resonates

Creating content that resonates with the target audience is an art form, and Jumpp Media has mastered it. Their content creators are skilled at crafting messages that strike a chord with readers. Every word, every image, and every video is designed to evoke emotions, spark curiosity, and drive action.

SEO-Driven Success

In the digital realm, visibility is everything. Jumpp Media goes above and beyond by infusing SEO (Search Engine Optimization) strategies into their content. This ensures that your content doesn’t just engage readers but also ranks high on search engine results pages (SERPs). With Jumpp Media, your brand’s content doesn’t just get seen; it gets seen by the right people.

A Holistic Approach

Content marketing is a multifaceted endeavor that requires a holistic approach. Jumpp Media takes care of every aspect, from strategizing and content creation to distribution and analysis. They believe in creating a seamless experience for their clients, so you can focus on what you do best – running your business.

Cutting-Edge Technology

In a rapidly evolving digital landscape, staying ahead of the curve is paramount. Jumpp Media leverages cutting-edge technology and tools to stay at the forefront of content marketing trends. They are constantly refining their strategies to adapt to changes in search algorithms, social media platforms, and consumer behavior.

Measurable Results

One of the hallmarks of Jumpp Media’s services is their commitment to delivering measurable results. They don’t just create content and hope for the best; they track performance meticulously. Using data-driven insights, they refine strategies to ensure that your content marketing efforts yield tangible results.

Client Success Stories

Jumpp Media’s success stories speak volumes about their prowess in content marketing. Clients from diverse industries have achieved remarkable results with their services. From increased website traffic to higher conversion rates and improved brand visibility, Jumpp Media’s impact is unmistakable.

Testimonials That Speak Volumes

Don’t just take our word for it; the client testimonials say it all. One client, a local e-commerce store owner, raved about how Jumpp Media’s content increased their online sales by 40% in just six months. Another client, a B2B software company, praised Jumpp Media for helping them secure high-ranking positions on Google for competitive keywords.

Beyond Sydney’s Borders

While Jumpp Media’s roots are firmly planted in Sydney, their reach extends far beyond the city’s limits. Thanks to their digital-first approach, they can cater to businesses located anywhere in the world. Whether you’re in Melbourne, New York, or Tokyo, Jumpp Media is ready to transform your content marketing strategy.

Conclusion

In a world where content is king, Jumpp Media reigns supreme. Their commitment to crafting compelling narratives, leveraging cutting-edge technology, and delivering measurable results makes them the go-to choice for businesses seeking content marketing services in Sydney and beyond. If you’re ready to take your content marketing game to the next level, look no further than Jumpp Media. With them by your side, your brand’s story is bound to resonate with your audience, driving success like never before. Contact Jumpp Media today and embark on a content marketing journey that will transform your business.

Best Social Media Marketing Services in Sydney

What does Social Media Marketing Algorithms Future look like in 2023?

Introduction:

In the constantly changing world of Best Social Media Marketing Services in Sydney, algorithms play a vital role in determining what content users see on their feeds. As we step into 2023, we must explore the future of social media marketing algorithms and how they will shape businesses and marketers. This blog post will examine the anticipated trends and advancements in social media algorithms, offering insights into the future for effective digital marketing strategies.

How Social Media is Beneficial for business marketing plans 

Social media has much to offer small businesses in the trending era. One can get the utmost benefits from social media. Whether it is about connecting with your audience or keeping up with the latest trends in the market, social media offers it all. If you are still considering having social media accounts for your company or businesses, don’t wait! In the Modern age, make sure to have your business social media accounts because it’s a new way to promote or advertise your business and drive traffic to your website. With the help of Algorithms, social media gets better visibility grounds. Social media algorithms’ continuous changes benefit your business marketing plans. 

Personalization and User-Centric Experience:

In 2023, social media algorithms continue to personalise the user experience. The Platform will help you to understand behaviours and individual preferences to deliver tailored content that helps users. Algorithms use past interactions and engagement to recommend relevant content. Marketers must keep in mind to create high-quality that increases visibility and engagement. Ensure Understanding of your audience and data-driven insights, which will optimise social media marketing skills and reach the right people with the correct message.

Emphasis on Meaningful Interactions:

Social media platforms are the best mode of interaction and making connections. In 2023 you will experience a conversation that encourages engagement in community-building. The focus must be on sharing and measuring valuable comments and meaningful interactions. Brands need to create content that provides value to their audience. The key to success in business is active engagement which builds stronger relationships with their followers.

Quality versus Quantity:

Generally, algorithm modifications prioritise quality content over quantity. The Platform emphasises certain content posting with meaningful interactions such as sharing, comments, and engagement numbers. 

Emphasis on User Well-being:

SMM Services in Sydney platforms might focus more on user well-being and mental health. The Algorithms are designed to reduce exposure to harmful or misleading content, promote positive interactions, and encourage meaningful user connections.

More Attention on User Well-Being:

Social media platforms focus on concerned users’ mental health and well-being. Algorithms are created to develop pleasant interactions, foster meaningful interactions among users, and eradicate the exposure of misleading information. 

Increased Transparency and User Control:

The Social media platform offers transparency to control content experiences in growing concern of data privacy and algorithmic bias. Users can independently customise feeds and control the frequency of content types. In Addition, this Platform clarifies how algorithms work, and the element increases content visibility. Marketers must ensure that they allow only approved friends to view the content they post to respect users’ privacy. Another critical point is to believe in the audience and respect their choices, making social media marketing 2023 more successful. 

Integration of AI and Machine Learning:

Another significant role in social media marketing algorithms played by Artificial Intelligence (AI) and Machine Learning (ML). AI-powered algorithms can analyse data, interpret user behaviour and make predictive recommendations. These Platforms will be able to deliver even more personalised and accurate content to users. The Marketers gain valuable content strategies and valuable insights. It is necessary to have AI and MI tools to stay ahead and competitive and maximise the effectiveness of social media marketing campaigns. In AI integration, experience meaningful interactions, transparency, and Personalized User. Marketers delivered altered content, user privacy, and great connections. We are staying ahead with emerging trends and technological advancements in social media marketing strategies that reach target audiences.

Conclusion:

As we move forward into 2023, the future of Best Social Media Services in Sydney algorithms looks for businesses and marketers. The success lies in understanding the evolving algorithms and prioritising user-centric experiences by delivering valuable insights in the constantly changing world of social media marketing. In 2023 social media marketing algorithms hold an excellent future for businesses.

Best Digital Marketing Services in Sydney

Seven Outstanding Digital Marketing Trends in 2023

As technology continues to evolve at an unprecedented pace, the digital marketing landscape is constantly changing. To stay ahead of the competition, businesses must keep a close eye on the latest trends and adapt their marketing strategies accordingly.

In this blog post, we will explore the major digital marketing trends that are expected to dominate in 2023, helping businesses to maximise their online presence and connect with their target audience more effectively. If you want to enhance your digital presence, then reach out to Jumpp Media, we are the Best Digital Marketing Agency in Sydney.

  1. Artificial Intelligence and Machine Learning

AI and ML have revolutionised various industries and digital marketing is no exception. In 2023, AI and ML will continue to play a crucial role in enhancing marketing campaigns. With the help of AI-powered chat bots and virtual assistants, businesses can offer personalised and real-time customer support, leading to enhanced customer satisfaction.

AI algorithms can analyse vast amounts of data to identify patterns, enabling marketers to make data-driven decisions and deliver more targeted and relevant content to their audience. 

  1. Voice Search Optimisation

Voice search has gained immense popularity in recent years, thanks to the increasing use of voice-activated smart devices like smart speakers and virtual assistants. As the technology becomes more sophisticated, optimising content for voice search will be vital for businesses in 2023.

Marketers will need to focus on long-tail keywords and conversational phrases that align with how people speak naturally. Additionally, creating structured data and schema markup will help search engines understand and rank voice search results more effectively.

  1. Video Marketing Dominance

Video marketing has been on the rise for several years, and its dominance will continue to grow in 2023. With the widespread availability of high-speed internet and the popularity of social media platforms, video content has become the preferred way for consumers to consume information and engage with brands.

Marketers should invest in creating high-quality engaging video content that tells a story and resonates with their target audience. Live streaming and interactive videos will also gain attraction, providing real-time and immersive experiences for viewers.

  1. Influencer Marketing Evolution

Influence marketing has become an essential component of digital marketing strategies, and it will evolve further in 2023. While influencers with large followings will still hold value, there will be a shift towards micro-influencers who have more niche audiences and higher engagement rates.

Authenticity and transparency will be paramount, as consumers become more discerning and seek genuine connections with brands. Marketers will need to build long-term relationships with influencers and leverage user-generated content to create an authentic brand image.

  1. Personalization and Customer Experience

In an increasingly crowded digital landscape, personalization and exceptional customer experience will be key differentiators for businesses in 2023. Consumers expect personalised content tailored to their preferences and requirements.

Marketers can leverage customer data to create hyper-targeted campaigns, segment their audience, and deliver personalised messages across multiple channels. Personalised email marketing, dynamic website content, and customised product recommendations will help businesses build stronger relationships with their customers.

  1. Privacy and Data Protection

As data breaches and privacy concerns continue to make headlines, consumers are becoming more cautious about sharing their personal information. In response, there is a growing demand for stricter data protection regulations. In 2023, businesses will be required to prioritise data privacy and transparency in their marketing practices.

Implementing secure data collection and storage methods, obtaining explicit consent for data usage, and being transparent about how customer data is handled will be essential to build trust and maintain customer loyalty.

  1. Automated and Customised Email Marketing

As the name suggests, the process involves sending emails to customers regularly depending upon the timetables. An email has been the most trustworthy digital marketing channel. Promotional emails offer the best way to communicate with consumers about upcoming sales or new launches.

However, several consumers have ceased replying to promotional emails because of the overuse of bulk email approaches. Personalised emails are the best ways to engage with your customers and enhance your customer base. In 2023, more businesses will get their hands on automated and customised email marketing.

Conclusion

In this dynamic world of digital marketing, staying ahead of the game is crucial for businesses to thrive. As we move into 2023, it’s clear that artificial intelligence, voice search optimization, video marketing, influencer marketing, personalisation and data privacy will be the major trends shaping the industry.

By embracing these trends, businesses can enhance their online presence, connect with their target audience on a deeper level, and create personalised experiences that drive customer loyalty. So, gear up for the digital marketing revolution in 2023 and position your business for success by staying on top of these exciting trends. Do you want your website to rank higher in search results, contact Jumpp Media; we offer the Best Digital Marketing Services in Sydney.

Best Web Development Services in Sydney

An Ultimate Guide To Web Development Process

Do you know when the first website came out? It was in 1991, and since then, website development and design have grown rapidly. In today’s era, having a good website is vital for any business to succeed. Website is the only way customers can know about your brand and your services.

It is the only place where your clients will get in touch with you and get a deeper insight into your brand and services. Developing a website is not easy; it involves two main steps: website development and design. If you want to develop an effective website for your business, contact Jumpp Media, we provide you the Best Web Development Services in Sydney.

Let’s dive in to learn more about website development!

  1. Gathering information

Before starting the development process, you must gather information, like the main purpose of developing this website and the target audience. The objective is crucially the main reason behind building your website. Whether you are making a website for self-promotion or to provide information to your audience about a certain topic.

Having primary goals will help you to get a better idea of how to implement your ideas. Also, remember to figure out your target audience because they are the ones your website will appeal to.

  1. Planning

After gathering the essential information about your website, start planning it out. You’ll create a sitemap Using the information you collected in the first step.

Sitemap is a list of all the subtopics and topics of your website. A sitemap helps visualise the website and how users can move from page to page.

  1. Designing

After planning an outline of the website, you are required to figure out how you want your website to look. This will include everything from content to photos and videos. Make sure to keep in mind your target audience while planning the design of your website.

For example, a website of a brand with a target audience of pet owners will be different from a public relations brand. That’s why you must build a website to fulfil your target audience’s requirements.

  1. Content

The content on your website is the most essential aspect of a website. This content will convey your message to your audience and convert them into customers.

But before you write content for your website, you are required to figure out the goals and purpose of your website. Don’t forget to create relevant and interesting content to engage with your customers.

  1. Functioning

This is the step in which you start building your website. This is where all the above steps come together to develop the look and functioning of your website. Your website should be user-friendly and easy to navigate through.

Firstly, the home page will be created and then the additional pages. You need to ensure that the website should be easily accessible from both smartphones and desktops.

  1. Testing

After the successful creation of your website, it is still not ready to be launched in the market. It must be tested first to check if it is developed based on your requirements. Testing a website can be monotonous, but it is essential to ensure your website is working properly.

In the testing process, check all the links and buttons on the website, check the content on the website if there are any errors and ensure that the website is responsive.

  1. Launch

After testing the website’s functioning, the exciting part is launching the website in the market. To launch your website, you are required to upload it on a server.

After the website is uploaded, you need to run a last test just to check everything is fine and that the website is now viewable to the audience.

  1. Monitoring and updating

After successfully launching your website, it is still vital to regularly check whether your website is performing well. Mistakes can be there, but remember that it is essential to be on top and maintain your website in good shape.

You are required to fix any issue as quickly as possible and always keep your website updated. 

Three web development tips that can help you build a great website

Now that you are familiar with the web development process, here are some web development tips to help you really get the hang of it:

  1. Create a plan

Without a web development plan, there is no way to start the development. Having a website development plan will help you make your website creation process go smoothly so you can have the desired result.

  1. Build a responsive website

Several people access the Internet through their mobile phones, so building a mobile-friendly website is essential. Your website should look the same as displayed on a laptop so people can easily access it.

  1. Add creative and engaging content

No person wants to spend more time scrolling on your website, so add content that is creative and engaging, concise and to the point, content that is easy to read. Don’t bother with the fluff; just focus on the essential points.

The Final Words!

Having a good website is vital for any business to succeed, Jumpp Media is here to help you to achieve your goals. We offer the Best Web Development Services in Sydney, where you can get help with everything you require to create a website. We have a team of professional developers who can help you to grow your business and take it to new heights.